Artificial Intelligence | April 8–10, 2019 | Boston, MA USA

Marketing Guide

Marketing Guidelines for the
World Medical Innovation Forum

Thank you for supporting the 2019 World Medical Innovation Forum, on April 8-10, 2019 in Boston, Massachusetts. Partners HealthCare greatly values your commitment and involvement, and looks forward to working with you over the next months leading up to the Forum. We look forward to collaborating with you on key aspects of the event. Enclosed is a guideline to provide you with key deadlines and information regarding the meeting.

April 8-10, 2019

The Westin Copley Place  |  10 Huntington Ave, Boston, MA

The Forum is being marketed via a variety of electronic and other channels—including email blasts, advertising, social media, our own networks and via traditional public relations outreach. This marketing guide was developed as a resource for your own promotional efforts. Please feel free to use any of the content to promote the Forum through your own marketing channels. If you have any questions or suggestions related to Forum marketing, contact information at the end of this guide.

Forum Messaging

Boiler Plate

The following boiler plate language can be used in press releases and other communication related to the Forum.

About the World Medical Innovation Forum

The World Medical Innovation Forum, hosted by Partners HealthCare, is a global gathering of more than 1,700 senior health care leaders in the heart of Boston. It was established to respond to the intensifying transformation of health care and its impact on innovation. The Forum is rooted in the belief that no matter the magnitude of that change, the center of health care needs to be a shared, fundamental commitment to collaborative innovation – industry and academia working together to improve patient lives. The World Medical Innovation Forum focuses on the advancements and opportunities of Artificial Intelligence.

The 2019 World Medical Innovation Forum will bring together global leaders in the emerging discipline of artificial intelligence and machine learning for in-depth conversations on the fast-developing novel technologies that characterize this early era of adoption. Impact on patients, clinicians and systems will be examined in depth. The Forum panels, consisting of industry and investment executives, teamed with Harvard clinical and research leaders, will focus on patient interactions across care settings, and the role technology and data can play in advancing knowledge discovery and care delivery.

The model for the World Medical Innovation Forum enables innovators from around the globe to meet, explore, challenge, and reflect on the most important issues influencing the adoption of novel technologies in healthcare. The core of the Forum is passionate conversation among principals on the stage and throughout the venue – there are no presentations. The overarching goal is to provide audience members with unique, actionable insights and include them in a dialogue amongst like-minded leaders from the US and more than 30 countries.

Forum keynoters will include the CEOs of Amgen, Nuance, Philips, Siemens Healthcare, Wolters Kluwer Health and dozens of top investors, emerging company CEOs, and senior Harvard faculty. Be part of the conversation – see how experts are driving AI into every facet of health care.

In addition to examining the cutting-edge issues in the field, the Forum will feature presentations from emerging investigators called First Look, the Discovery Café, and the “Disruptive Dozen-12 emerging technologies with the potential to revolutionize the selected field over the next twelve months.

To join fellow decision makers at the World Medical Innovation Forum, please follow the link to register: worldmedicalinnovation.org

Why Artificial Intelligence?

Artificial intelligence, machine learning, and advanced technologies are pushing the boundaries in healthcare. These solutions hold immense potential to advance the quality of patient care, reduce costs, and improve outcomes. Nevertheless, the complex healthcare landscape makes it challenging to translate these breakthroughs into the clinic. Navigating the medical, operational, economic and ethical impacts of these solutions is required to ensure that patients, providers and healthcare organizations rapidly benefit.

The potential impact of AI on healthcare is significant, with $450 billion projected in annual savings (out of $3 trillion in annual healthcare costs), and a $1,000 annual reduction in medical costs for every man, woman and child. Learn how this rapidly growing market is poised for creative disruption in healthcare, including more rapid diagnoses, innovative new treatments, reducing medical errors, and much more.

About Partners HealthCare

Partners HealthCare is an integrated health system founded by Brigham and Women’s Hospital and Massachusetts General Hospital. In addition to its two academic medical centers, the Partners system includes community and specialty hospitals, a managed care organization, community health centers, a physician network, home health and long-term care services, and other health-related entities. Partners is one of the nation’s leading biomedical research organizations and a principal teaching affiliate of Harvard Medical School. Partners HealthCare is a non-profit organization.

Event Listing

Location

World Medical Innovation Forum
The Westin Copley Place Boston
10 Huntington Avenue
Boston, MA 02116
April 8-10, 2019
Full Information and Registration: worldmedicalinnovation.org

World Forum Website

worldmedicalinnovation.org

Social Media | Twitter

Hashtags and Sample Tweets

Partners HealthCare will actively tweet about the World Medical Innovation Forum from the event’s Twitter handle. Partners HealthCare encourages sponsors, media, and supporters to use their own Twitter accounts to promote the Forum, and has prepared hashtags and sample tweets for sponsors to use.

Official Handle

@PHSInnovation
@PartnersNews

Official Hashtag

#WMIF19

Other Hashtags

#PartnersHealthCare
#PartnersInnovation

Artificial Intelligence Hashtags

#digitalhealth
#AI
#bigdata
#biotechnology
#machinelearning
#deeplearning
#datasceince
#artificalintelligence
#radiology
#pathology
#Analytics
#ML
#DL
#robotics
#healthcare
#medtech

Sample Tweets

Attend #WMIF19 4/8-10, in Boston for the latest in #ArtificialIntelligence #healthcare innovation. We’re excited to be collaborating w/ @PHSInnovation! For more info regarding the Forum, click here: https://bit.ly/2p00M1E

We’re looking forward to attending the World Medical Innovation Forum #WMIF19 in Boston with @PartnersNews! Take a look at the impressive line-up of speakers and sponsors: https://bit.ly/2p00M1E

At #WMIF19, we’ll be discussing #bigdata, #digitalhealth and other hot topics in the #AI field. Register now! https://bit.ly/2jebSSb 

Are you following @PHSInnovation? They’ll be discussing the latest in #clinicalcare and #digitalhealth innovations at #WMIF19.

Get your ticket now for #WMIF19 4/8-10 and save up to $650 off! Visit https://bit.ly/2jebSSb  for more. #AI #ClinicalCare #Innovation @PartnersNews

We’re sponsoring the World Medical #Innovation Forum hosted by @PHSInnovation. To learn more about this innovative conference, click here: https://bit.ly/2p00M1E  #WMIF19

We're bringing the #AI revolution to #WMIF19. Join us and discover the future of healthcare. Go to https://bit.ly/2p00M1E to learn more.

Join us for #WMIF19 where you will hear from 140+ C-Suite keynote speakers working with #AI to transform #patient care. Go to https://bit.ly/2yhlm1V to see our confirmed speakers.

Join us in #Boston for #WMIF19. Register today to hear the latest in #ArtificialIntelligence and #clinicalcare. Click Here to Register!

 

Social Media | LinkedIn

Sample LinkedIn Posts

Partners HealthCare encourages sponsors, media, and supporters to use their own LinkedIn accounts to promote the Forum, and has prepared sample posts for sponsors to use.

LinkedIn Posts for Company Pages

For Individual Supporters
Check out the World Medical Innovation Forum, April 8-10, in Boston. Join more than 1,700 senior health care leaders and be briefed on the latest in artificial intelligence and the prospects for AI and machine learning to fundamentally alter contemporary healthcare. Hear directly from CEOs of leading multinational corporations, and physicians and scientists on the forefront of health care innovation. Register today: worldmedicalinnovation.org

The World Medical Innovation Forum is coming to Boston, April 8-10. Don’t miss this fifth annual event covering all things artificial intelligence, including the innovations driving future investment, research, and clinical care. To learn more, click here: worldmedicalinnovation.org

Take a look at the World Medical Innovation Forum’s impressive line-up of speakers. We look forward to discussing the latest in artificial intelligence and how it’s impact on clinical care is driving future investment and treatments to improve patient lives. For more information, click here: worldmedicalinnovation.org/speakers

For Sponsors
We’re thrilled to be collaborating with the World Medical Innovation Forum, to take place April 8-10 in Boston. For the latest in AI research and innovation, register to attend today: worldmedicalinnovation.org

[Insert company name] is proud to be partnering with the World Medical Innovation Forum, April 8-10, in Boston. We’re looking forward to spearheading future collaborations at the intersection of industry and academia. To learn more about the Forum, and how it’s shaking up the artificial intelligence healthcare community, click here: worldmedicalinnovation.org

LinkedIn Posts for Individuals from Sponsor Organizations

[Insert company name] is sponsoring the World Medical Innovation Forum, held April 8-10 in Boston. The conference will cover the latest in Artificial Intelligence and how cognitive computing, machine learning, and big data are transforming clincial care. To learn more, click here: worldmedicalinnovation.org

I’m thrilled that [Insert company name] is partnering with the World Medical Innovation Forum to bring together academia and industry for game-changing results. Don’t miss out on this important event—centered on the latest developments in machine learning research—held April 8-10 in Boston: worldmedicalinnovation.org

Looking for the latest developments in artificial intelligence research and innovation? Attend the World Medical Innovation Forum, April 8-10, in Boston. Leading physicians, researchers, investors and CEOs from multinational health care companies will join forces to discuss the industry’s latest trends and developments. More info, here: worldmedicalinnovation.org

Don’t miss the World Medical Innovation Forum, April 8-10, in Boston. Hear from the world-renowned CEOs, investors, clinicians and scientists bringing game-changing discoveries and insights to the field of machine learning and deep learning in healthcare. Harness the power of health care innovation, and register to attend today: worldmedicalinnovation.org

My company, [Insert company name] is collaborating with Partners HealthCare for the World Medical Innovation Forum, April 8-10, in Boston. Check out the impressive line-up of speakers, ranging from top clinicians to multinational CEOs, and harness the power of artificial intelligence innovation today: worldmedicalinnovation.org/speakers

LinkedIn Posts for Groups

Join me at the World Medical Innovation Forum, April 8-10, in Boston. This conference is covering all things artificial intelligence—come for the impressive line-up of speakers and stay for the numerous partnering and networking opportunities. For more information regarding the event, click here: worldmedicalinnovation.org

The World Medical Innovation Forum is coming to Boston, April 8-10. You won’t want to miss this event, featuring CEOs from industry-leading multinational health care companies, top journalists, Partners HealthCare clinicians and scientists, Harvard Medical School faculty members, and other global decision-makers. Tap into the power of artificial intelligence by registering to attend today: worldmedicalinnovation.org

Looking for ways to bridge the gap between industry and academia? Look no further than the World Medical Innovation Forum, coming to Boston on April 8-10. Join us as we collaborate with CEOs from industry-leading multinational health care companies, Partners HealthCare clinicians and scientists, Harvard Medical School faculty members, and global decision-makers to advance the future of how cognitive computing, machine learning, and big data are transforming patient care. For more information regarding this event, click here: worldmedicalinnovation.org

Check out the World Medical Innovation Forum, April 8-10, in Boston. Join more than 1,700 senior health care leaders as you’re briefed on the latest in artificial intelligence and the prospects for AI and machine learning to fundamentally alter contemporary healthcare. Hear from CEOs of leading multinational corporations, and physicians and scientists on the forefront of health care innovation: worldmedicalinnovation.org

Supplemental Promotional Materials for Sponsors

WMIF Logos

These are for sponsors to include in promotional materials.

We offer two versions, formats include JPG and PNG.

WMIF Photos

These are for sponsors to include in promotional materials.

WMIF Social Graphics

These are for sponsors to include in promotional tweets and other social posts.

AI White Paper: AI in Healthcare—Setting a Common Perspective

This document aims to provide participants with a common framing of AI in healthcare.

HTML Email Support

An HTML email template is available to download to assist in your promotional efforts. If an Outlook-ready format would be better suited, please be in touch with your Forum contact.

Media Engagement

Media Outreach Summary

Partners HealthCare will reach out to local, national and industry reporters about the World Medical Innovation Forum and we expect there to be 25-50 members of the national and international media in attendance. A series of press releases and advisories highlighting select program elements will be issued in March and April.

In addition, Partners may host briefings for reporters before the start of each day at the conference and a press release revealing the Disruptive Dozen will be issued simultaneously with the announcement at the Forum on April 10th. A media kit for Disruptive Dozen will be available on the Forum website.

If you are considering announcing news about your company/organization in conjunction with your participation in the Forum, we would love to hear about it so that we can help you take advantage of our media resources. Please contact our press contact for the World Medical Innovation Forum:

World Medical Innovation Forum Press Contact

Rich Copp
Vice President, Public Affairs, Partners HealthCare
(617) 416-0510
rcopp@partners.org

Beth Mollineaux
Marketing and Communications Manager
(617) 535-6434
bmollineaux@partners.org

Tracy Doyle
Communications Consultant
(262) 227-5514
Tdoyle5@partners.org

World Forum Contact Information

Partners HealthCare Contacts

Michelle Grdina
Program Manager
(857) 282-1639
mgrdina@partners.org

Beth Mollineaux
General Manager, Marketing and Communications
(617) 535-6434
bmollineaux@partners.org

Madeleine Halle
Speaker and Marketing Coordinator
(857) 282-1640
mhalle1@partners.org

Rich Fountain
Director, Strategic Marketing
(617) 535-6556
rafountain@partners.org

Chris Coburn
Chief Innovation Officer, Innovation
(617) 954-9524
cmcoburn@partners.org