Thank you for supporting the 2022 World Medical Innovation Forum. Mass General Brigham greatly values your commitment and involvement and looks forward to working with you over the next months leading up to the Forum. We look forward to collaborating with you on key aspects of the event.
The Forum is being marketed via a variety of electronic and other channels—including email blasts, advertising, social media, our own networks and via public relations outreach. This marketing guide was developed as a resource for your own promotional efforts. Please feel free to use any of the content to promote the Forum through your own marketing channels. If you have any questions or suggestions related to Forum marketing, please see our contact information at the end of this guide.
General Forum Messaging
The following boiler plate language can be used in press releases and other communication related to the Forum.
About the World Medical Innovation Forum
The World Medical Innovation Forum was established in 2015 in response to the intensifying transformation of health care and its impact on innovation. The Forum is rooted in the belief that no matter the magnitude of change, the center of health care needs to be a shared, fundamental commitment to collaborative innovation – industry and academia working together to improve patient lives. .
To join fellow decision makers at the World Medical Innovation Forum, please follow the link to register: worldmedicalinnovation.org
About Mass General Brigham
Mass General Brigham is an integrated academic healthcare system, uniting great minds in medicine to make life-changing impact for patients in our communities and people around the world. Mass General Brigham connects a full continuum of care across a system of academic medical centers, community and specialty hospitals, a health insurance plan, physician networks, community health centers, home care, and long-term care services.
Mass General Brigham is a non-profit organization that is committed to patient
care, research, teaching, and service to the community. In addition, Mass
General Brigham is one of the nation’s leading biomedical research
organizations and a principal teaching affiliate of Harvard Medical School. For
more information, please visit massgeneralbrigham.org
About Bank of America
Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 66 million consumer and small business clients with approximately 4,300 retail financial centers, approximately 17,000 ATMs, and award-winning digital banking with approximately 41 million active users, including approximately 32 million mobile users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and approximately 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange. www.bankofamerica.com
Social Media | Twitter
Hashtags and Sample Tweets
Mass General Brigham will actively tweet about the World Medical Innovation Forum from the event’s Twitter handle prior to and during the Forum. Mass General Brigham encourages sponsors, media, and supporters to use their own Twitter accounts to promote the Forum and has prepared hashtags and sample tweets for sponsors to use.
Sample Tweets for Sponsors and Promoters
Attend #WMIF2022 5/2-4, in Boston for the latest in #GCT #healthcare innovation. We’re excited to be collaborating w/ @MGBInnovation! For more info regarding the Forum, click here: https://bit.ly/2p00M1E
We’re looking forward to attending the World Medical Innovation Forum #WMIF2022 in Boston with @MassGeneralBrigham! Take a look at the impressive line-up of speakers and sponsors: https://bit.ly/2p00M1E
Are you following @MGBInnovation? They’ll be discussing the latest in #GCT innovations at the World Forum #WMIF2022.
Get your ticket before March 1 for #WMIF2022. Visit https://bit.ly/2jebSSb for more. #Innovation @MassGeneralBrigham
We’re sponsoring the World Medical Innovation Forum hosted by @MGBInnovation. To learn more about this innovative conference, click here: https://bit.ly/2p00M1E #WMIF2022
We’re bringing the #GCT revolution to #WMIF2022. Join us and discover the future of healthcare. Go to https://bit.ly/2p00M1E to learn more.
Join us for #WMIF2022 where you will hear from 200+ C-Suite keynote speakers working with #GCT to transform #patient care. Go to https://bit.ly/2yhlm1V to see our confirmed speakers.
Join us for #WMIF2022. Register today to hear the latest in #GCT. Click Here to Register!
Sample LinkedIn Posts
Mass General Brigham Innovation encourages sponsors, media, and supporters to use their own LinkedIn accounts to promote the Forum, and has prepared sample posts for sponsors to use.
For Individual Supporters
Join more than 2,000 senior health care leaders as Mass General Brigham and its network of Harvard faculty open virtual doors to innovators dedicated to improving patients’ lives. The May 2-4 World Medical Innovation Forum features dozens of Harvard faculty, CEOs, investors, entrepreneurs, manufacturers and regulators who are shaping the future of Gene and Cell Therapy.
Join us to hear about new GCT enabled therapies and the impacts on patient care. Highlights include sessions on AAV, oncolytic viruses, CAR-T, rare diseases, manufacturing/pricing, gene editing, venture investing, plus multiple sessions on emerging GCT technologies. VIP registration offers full access to all programming, Q&A sessions with panelists, and a dynamic networking platform. Register Today!
The World Medical Innovation Forum is coming to Boston, May 2-4. Don’t miss this event covering all things related to GCT, including the innovations driving future investment, research, and clinical care. To learn more, click here: worldmedicalinnovation.org
Take a look at the World Medical Innovation Forum’s impressive line-up of speakers. We look forward to discussing the latest in GCT and how its impact on clinical care is driving future investment and treatments to improve patient lives. For more information, click here: worldmedicalinnovation.org
We’re thrilled to be collaborating with the World Medical Innovation Forum, to take place May 2-4. For the latest in GCT research and innovation, register to attend today: worldmedicalinnovation.org
[Insert company name] is proud to be partnering with the World Medical Innovation Forum, May 2-4. We’re looking forward to spearheading future collaborations at the intersection of industry and academia. To learn more about the Forum, and how GCT impacts the healthcare community, click here: worldmedicalinnovation.org
Individuals from Sponsor Organizations
[Insert company name] is sponsoring the World Medical Innovation Forum, held May 2-4 in Boston. The conference will cover the latest in GCT. To learn more, click here: worldmedicalinnovation.org
I’m thrilled that [Insert company name] is partnering with the World Medical Innovation Forum to bring together academia and industry for game-changing results. Don’t miss out on this important event—centered on the latest developments in gene and cell therapy. May 2-4. Virtual. worldmedicalinnovation.org
Looking for the latest developments in GCT and innovation? Attend the World Medical Innovation Forum, May 2-4. Leading physicians, researchers, investors and CEOs from multinational health care companies will join forces to discuss the industry’s latest trends and developments. More info, here: worldmedicalinnovation.org
Don’t miss the World Medical Innovation Forum, May 2-4. Hear from the world-renowned CEOs, investors, clinicians and scientists bringing game-changing discoveries and insights to GCT. Harness the power of health care innovation, and register to attend today: worldmedicalinnovation.org
My company, [Insert company name] is collaborating with Mass General Brigham for the World Medical Innovation Forum, May 2-4. Check out the impressive line-up of speakers, ranging from top clinicians to multinational CEOs, and harness the power of GCT innovation today: worldmedicalinnovation.org/speakers
LinkedIn Posts for Groups
Join me at the World Medical Innovation Forum, May 2-4. This conference is covering all things gene and cell therapy—come for the impressive line-up of speakers and stay for the numerous partnering and networking opportunities. For more information regarding the event, click here: worldmedicalinnovation.org
The World Medical Innovation Forum is live this year on May 2-4. You won’t want to miss this event, featuring CEOs from industry-leading multinational health care companies, top journalists, Mass General Brigham clinicians and scientists, Harvard Medical School faculty members, and other global decision-makers. Tap into the power of gene and cell therapy by registering to attend today: worldmedicalinnovation.org
Looking for ways to bridge the gap between industry and academia? Look no further than the World Medical Innovation Forum on May 2-4. Join us as we collaborate with CEOs from industry-leading multinational health care companies, Mass General Brigham clinicians and scientists, Harvard Medical School faculty members, and global decision-makers to advance the future of transforming patient care. For more information regarding this event, click here: worldmedicalinnovation.org
Check out the World Medical Innovation Forum, May 2-4. Join more than 2,000 senior health care leaders as you’re briefed on the latest in gene and cell therapy and the prospects for it to fundamentally alter contemporary healthcare. Hear from CEOs of leading multinational corporations, and physicians and scientists on the forefront of health care innovation: worldmedicalinnovation.org
Supplemental Promotional Materials for Sponsors
JPGs and PNGs
WMIF Social Graphics
GCT White Paper
We will be releasing a new white paper in conjunction with the Forum. It will focus on the growth of gene and cell therapy and what’s ahead.
HTML Email Support
Please let us know if we can support your outreach.
Mass General Brigham will reach out to local, national and industry reporters about the World Medical Innovation Forum and various outlets of the national and international media continue to cover the Forum. A series of press releases and advisories highlighting select program elements will be issued in March – May.
In addition, Mass General Brigham may host briefings for reporters before the start of each day at the conference and a press release revealing the Disruptive Dozen will be issued simultaneously with the announcement at the Forum on May 21st. A media kit for Disruptive Dozen will be available on the Forum website.
If you are considering announcing news about your company/organization in conjunction with your participation in the Forum, we would love to hear about it so that we can help you take advantage of our media resources. Please contact our press contact for the World Medical Innovation Forum.