Marketing Guide | World Medical Innovation Forum - GCT
Boston
May 2–4, 2022

World Medical Innovation Forum Marketing Guide

Guidelines for Sponsors and Supporters

Thank you for supporting the 2021 World Medical Innovation Forum. Mass General Brigham greatly values your commitment and involvement and looks forward to working with you over the next months leading up to the Forum. We look forward to collaborating with you on key aspects of the event. Enclosed is a guideline to provide you with key deadlines and information regarding the meeting.

The Forum is being marketed via a variety of electronic and other channels—including email blasts, advertising, social media, our own networks and via traditional public relations outreach. This marketing guide was developed as a resource for your own promotional efforts. Please feel free to use any of the content to promote the Forum through your own marketing channels. If you have any questions or suggestions related to Forum marketing, please see our contact information at the end of this guide.

Forum Messaging

Boiler Plate
The following boiler plate language can be used in press releases and other communication related to the Forum.

About the World Medical Innovation Forum

The World Medical Innovation Forum, hosted by Mass General Brigham, is a global gathering of more than 1,700 senior health care leaders. It responds to the intensifying transformation of healthcare and its impact on innovation. The Forum is rooted in the belief that no matter the magnitude of that change, the center of health care needs to be a shared, fundamental commitment to collaborative innovation – industry and academia working together to improve patient lives.

The 2021 World Medical Innovation Forum will bring together global leaders in the emerging discipline of gene and cell therapy for in-depth conversations on the fast-developing novel technologies that characterize this early era of adoption. Impact on patients, clinicians and systems will be examined in depth. The Forum panels, consisting of industry and investment executives, teamed with Harvard clinical and research leaders, will focus on patient interactions across care settings, and the role technology and data can play in advancing knowledge discovery and care delivery.

The format for the World Medical Innovation Forum enables innovators from around the globe to meet, explore, challenge, and reflect on the most important issues influencing the adoption of novel technologies in healthcare. The core of the Forum is passionate conversation among principals on the stage and throughout the venue – there are no presentations. The overarching goal is to provide audience members with unique, actionable insights and include them in a dialogue amongst like-minded leaders from the US and more than 30 countries.

Forum keynoters will include the CEOs, dozens of top investors, emerging company decision-makers, and senior Harvard faculty. Be part of the conversation – see how experts are driving GCT into health care.

In addition to examining the cutting-edge issues in the field, the Forum will feature presentations from emerging investigators called First Look, the Discovery Café, the “Disruptive Dozen”-12 emerging technologies with the potential to revolutionize the selected field over the next twelve months, and dynamic premium access opportunities including networking, Q&A sessions and immediate access to additional content.

To join fellow decision makers at the World Medical Innovation Forum, please follow the link to register: worldmedicalinnovation.org

About Mass General Brigham

Mass General Brigham is an integrated health system founded by Brigham and Women’s Hospital and Massachusetts General Hospital. In addition to its two academic medical centers, the Mass General Brigham system includes community and specialty hospitals, a managed care organization, community health centers, a physician network, home health and long-term care services, and other health-related entities. Mass General Brigham is one of the nation’s leading biomedical research organizations and a principal teaching affiliate of Harvard Medical School. Mass General Brigham is a non-profit organization.

Social Media | Twitter

Hashtags and Sample Tweets
Mass General Brigham will actively tweet about the World Medical Innovation Forum from the event’s Twitter handle prior to and during the Forum. Mass General Brigham encourages sponsors, media, and supporters to use their own Twitter accounts to promote the Forum and has prepared hashtags and sample tweets for sponsors to use.

Sample Tweets for Sponsors and Promoters

Attend #WMIF2021 5/19-21, in Boston for the latest in #GCT #healthcare innovation. We’re excited to be collaborating w/ @MGBInnovation! For more info regarding the Forum, click here: https://bit.ly/2p00M1E

We’re looking forward to attending the World Medical Innovation Forum #WMIF2021 in Boston with @MassGeneralBrigham! Take a look at the impressive line-up of speakers and sponsors: https://bit.ly/2p00M1E

Are you following @MGBInnovation? They’ll be discussing the latest in #GCT innovations at the World Forum #WMIF2021.

Get your ticket before March 1 for #WMIF2021 early bird rates! Visit https://bit.ly/2jebSSb for more. #Innovation @MassGeneralBrigham
We’re sponsoring the World Medical Innovation Forum hosted by @MGBInnovation. To learn more about this innovative conference, click here: https://bit.ly/2p00M1E #WMIF2021

We’re bringing the #GCT revolution to #WMIF2021. Join us and discover the future of healthcare. Go to https://bit.ly/2p00M1E to learn more.

Join us for #WMIF2021 where you will hear from 140+ C-Suite keynote speakers working with #GCT to transform #patient care. Go to https://bit.ly/2yhlm1V to see our confirmed speakers.

Join us for #WMIF2021. Register today to hear the latest in #GCT. Click Here to Register!

Social Media | LinkedIn

Sample LinkedIn Posts
Mass General Brigham Innovation encourages sponsors, media, and supporters to use their own LinkedIn accounts to promote the Forum, and has prepared sample posts for sponsors to use.

LinkedIn Posts for Company Pages

For Individual Supporters

Join more than 2,000 senior health care leaders as Mass General Brigham and its network of Harvard faculty open virtual doors to innovators dedicated to improving patients’ lives. The May 19-21 World Medical Innovation Forum features dozens of Harvard faculty, CEOs, investors, entrepreneurs, manufacturers and regulators who are shaping the future of Gene and Cell Therapy.

Join us to hear about new GCT enabled therapies and the impacts on patient care. Highlights include sessions on AAV, oncolytic viruses, CAR-T, rare diseases, manufacturing/pricing, gene editing, venture investing, plus multiple sessions on emerging GCT technologies. VIP registration offers full access to all programming, Q&A sessions with panelists, and a dynamic networking platform.  Register Today!

The World Medical Innovation Forum is coming to Boston, May 19-21. Don’t miss this event covering all things related to GCT, including the innovations driving future investment, research, and clinical care. To learn more, click here: worldmedicalinnovation.org

Take a look at the World Medical Innovation Forum’s impressive line-up of speakers. We look forward to discussing the latest in GCT and how its impact on clinical care is driving future investment and treatments to improve patient lives. For more information, click here: worldmedicalinnovation.org

For Sponsors

We’re thrilled to be collaborating with the World Medical Innovation Forum, to take place May 19-21. For the latest in GCT research and innovation, register to attend today: worldmedicalinnovation.org

[Insert company name] is proud to be partnering with the World Medical Innovation Forum, May 19-21. We’re looking forward to spearheading future collaborations at the intersection of industry and academia. To learn more about the Forum, and how GCT impacts the healthcare community, click here: worldmedicalinnovation.org

LinkedIn Posts for Individuals from Sponsor Organizations

[Insert company name] is sponsoring the World Medical Innovation Forum, held May 19-21 in Boston. The conference will cover the latest in GCT. To learn more, click here: worldmedicalinnovation.org

I’m thrilled that [Insert company name] is partnering with the World Medical Innovation Forum to bring together academia and industry for game-changing results. Don’t miss out on this important event—centered on the latest developments in gene and cell therapy. May 19-21. Virtual. worldmedicalinnovation.org

Looking for the latest developments in GCT and innovation? Attend the World Medical Innovation Forum, May 19-21. Leading physicians, researchers, investors and CEOs from multinational health care companies will join forces to discuss the industry’s latest trends and developments. More info, here: worldmedicalinnovation.org

Don’t miss the World Medical Innovation Forum, May 19-21. Hear from the world-renowned CEOs, investors, clinicians and scientists bringing game-changing discoveries and insights to GCT. Harness the power of health care innovation, and register to attend today: worldmedicalinnovation.org

My company, [Insert company name] is collaborating with Mass General Brigham for the World Medical Innovation Forum, May 19-21. Check out the impressive line-up of speakers, ranging from top clinicians to multinational CEOs, and harness the power of GCT innovation today: worldmedicalinnovation.org/speakers

LinkedIn Posts for Groups

Join me at the World Medical Innovation Forum, May 19-21. This conference is covering all things gene and cell therapy—come for the impressive line-up of speakers and stay for the numerous partnering and networking opportunities. For more information regarding the event, click here: worldmedicalinnovation.org

The World Medical Innovation Forum is virtual this year on May 19-21. You won’t want to miss this event, featuring CEOs from industry-leading multinational health care companies, top journalists, Mass General Brigham clinicians and scientists, Harvard Medical School faculty members, and other global decision-makers. Tap into the power of gene and cell therapy by registering to attend today: worldmedicalinnovation.org

Looking for ways to bridge the gap between industry and academia? Look no further than the World Medical Innovation Forum on May 19-21. Join us as we collaborate with CEOs from industry-leading multinational health care companies, Mass General Brigham clinicians and scientists, Harvard Medical School faculty members, and global decision-makers to advance the future of transforming patient care. For more information regarding this event, click here: worldmedicalinnovation.org

Check out the World Medical Innovation Forum, May 19-21. Join more than 1,700 senior health care leaders as you’re briefed on the latest in gene and cell therapy and the prospects for it to fundamentally alter contemporary healthcare. Hear from CEOs of leading multinational corporations, and physicians and scientists on the forefront of health care innovation: worldmedicalinnovation.org

Supplemental Promotional Materials for Sponsors

WMIF Logos

These are for sponsors to include in promotional materials.

JPGs and PNGs

WMIF Photos

These are for sponsors to include in promotional materials.

WMIF Social Graphics

These are for sponsors to include in promotional tweets and other social posts.

GCT White Paper

Coming Soon

HTML Email Support

An HTML email template is available to download to assist in your promotional efforts. If an Outlook-ready format would be better suited, please be in touch with your Forum contact.

Media Engagement

Mass General Brigham will reach out to local, national and industry reporters about the World Medical Innovation Forum and various outlets of the national and international media continue to cover the Forum. A series of press releases and advisories highlighting select program elements will be issued in March – May.

In addition, Mass General Brigham may host briefings for reporters before the start of each day at the conference and a press release revealing the Disruptive Dozen will be issued simultaneously with the announcement at the Forum on May 21st. A media kit for Disruptive Dozen will be available on the Forum website.

If you are considering announcing news about your company/organization in conjunction with your participation in the Forum, we would love to hear about it so that we can help you take advantage of our media resources. Please contact our press contact for the World Medical Innovation Forum:

World Medical Innovation Forum Press Contact

Rich Copp
Vice President, Public Affairs, Mass General Brigham
(617) 416-0510
[email protected]

Beth Mollineaux
Marketing and Communications Manager
(617) 535-6434
[email protected]

Tracy Doyle
Director, Marketing and Communications
(262) 227-5514
[email protected]

World Forum Contact Information

Mass General Brigham Contacts

Michelle Grdina
Program Manager
(857) 282-1639
[email protected]

Tracy Doyle
Director, Marketing and Communications
(262) 227-5514
[email protected]

Beth Mollineaux
General Manager, Marketing and Communications
(617) 535-6434
[email protected]

Madeleine Halle
Speaker and Marketing Coordinator
(857) 282-1640
[email protected]

Chris Coburn
Chief Innovation Officer, Innovation
(617) 954-9524
[email protected]

the Future of Medicine and AI

May 11–13, 2020 | Boston, MA