WMIF MAIN SITE

2024 Event Site

Marketing Guide

Guidelines

Thank you for supporting the 2023 World Medical Innovation Forum. Mass General Brigham greatly values your commitment and involvement and looks forward to working with you leading up to the Forum.

The Forum is being marketed through a variety of electronic and other channels—including email broadcasts, digital advertising, social media, and public relations outreach. This marketing guide was developed as a resource for your own promotional efforts. Please use any of the content included in this guide to promote the Forum through your marketing channels. If you have questions or suggestions related to Forum marketing, please see our contact information at the end of this guide.

General Forum Messaging

Boiler Plate

The following boiler plate language can be used in press releases and other communication related to the Forum.

About the World Medical Innovation Forum

The World Medical Innovation Forum is a multi-day global gathering of senior health care, industry and investment leaders from dozens of countries and hundreds of organizations. The World Medical Innovation Forum was established in 2015 in response to the intensifying transformation of health care and its impact on innovation. The Forum is rooted in the belief that the center of health care needs to be a shared, fundamental commitment to collaborative innovation – industry and academia, providers and patients – working together to improve people’s lives.

Presented in partnership with Bank of America, the 2023 World Medical Innovation Forum is focused on major investment and scientific growth areas including brain health and central nervous system disorders, oncology, and inflammation and immunology. Speakers include dozens of leading CEOs, senior investors, entrepreneurs, government officials, and opinion-leading Harvard clinical and research faculty.

To join fellow decision makers at the World Medical Innovation Forum, please follow the link to register: 2023.worldmedicalinnovation.org/.

About Mass General Brigham

Mass General Brigham is an integrated academic healthcare system, uniting great minds in medicine to make life-changing impact for patients in our communities and people around the world. Mass General Brigham connects a full continuum of care across a system of academic medical centers, community and specialty hospitals, a health insurance plan, physician networks, community health centers, home care, and long-term care services.

Mass General Brigham is a non-profit organization that is committed to patient care, research, teaching, and service to the community. In addition, Mass General Brigham is one of the nation’s leading biomedical research organizations and a principal teaching affiliate of Harvard Medical School. For more information, please visit massgeneralbrigham.org.

About Bank of America

Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 66 million consumer and small business clients with approximately 4,300 retail financial centers, approximately 17,000 ATMs, and award-winning digital banking with approximately 41 million active users, including approximately 32 million mobile users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and approximately 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange. www.bankofamerica.com

Social Media | Twitter

Hashtags and Sample Tweets

Mass General Brigham Innovation will actively tweet about the World Medical Innovation Forum from the event’s Twitter handle prior to and during the Forum. Mass General Brigham Innovation encourages sponsors, media, and supporters to use their own Twitter accounts to promote the Forum and has prepared hashtags and sample tweets for use.

Official Hashtag

#WMIF2023

Sample Tweets

We’re thrilled to be joining the World Medical Innovation Forum hosted by @MGBInnovation in partnership with @BankofAmerica. Learn more about this must attend event at worldmedicalinnovation.org #WMIF2023

Attend #WMIF2023 June 12–14 in Boston’s Seaport District and connect with global leaders in #healthcare innovation in the hub of biotech. https://worldmedicalinnovation.org/

Three breakthrough innovation fields. One can’t miss conference. Join us at #WMIF2023 to hear global healthcare and investment leaders take a deep dive into #brainhealth, #oncology, and #immunology & #inflammation. https://worldmedicalinnovation.org/register/

We’re looking forward to attending the World Medical Innovation Forum #WMIF2023 in Boston with @MassGeneralBrigham! Take a look at the impressive line-up of speakers: https://worldmedicalinnovation.org/speakers/

Are you following @MGBInnovation? They’ll be discussing the latest in #brainhealth, #oncology, and #immunology & #inflammation innovations at the World Medical Innovation Forum #WMIF2023, June 12–14. https://worldmedicalinnovation.org/

Join us for #WMIF2023. Register today to hear global healthcare and investment leaders take a deep dive into #brainhealth, #oncology, and #immunology & #inflammation. https://worldmedicalinnovation.org/register/

Join me at #WMIF2023 June 12–14. This conference is covering all things #brainhealth, #oncology, and #immunology & #inflammation—come for the impressive line-up of speakers and stay for the numerous partnering and networking opportunities. https://worldmedicalinnovation.org/

Social Media | LinkedIn

Mass General Brigham Innovation encourages sponsors, media, and supporters to use their own LinkedIn accounts to promote the Forum and has prepared sample posts to use.

Sample Posts

The World Medical Innovation Forum in partnership with Mass General Brigham and Bank of America brings global healthcare and investment leaders together in the hub of biotech. Join us in Boston’s Seaport District for this can’t-miss event covering all things related to brain health, oncology, and inflammation & immunology. Discover more about the event at https://worldmedicalinnovation.org/

Take a look at the World Medical Innovation Forum’s impressive line-up of speakers. Join us in Boston to discuss the latest in brain health, oncology, and inflammation & immunology, including the innovations driving future investment, research, and clinical care. #WMIF2023 https://worldmedicalinnovation.org/speakers/

We’re thrilled to announce that [speaker/company name] will be joining the 2023 World Medical Innovation Forum #WMIF2023. Don’t miss this important event—centered on the latest developments in brain health, oncology, and inflammation & immunology. June 12 – 14. The Westin Boston Seaport District, Boston, MA. https://worldmedicalinnovation.org/

Looking for the latest developments in [brain health/oncology/inflammation & immunology] and innovation? Attend the World Medical Innovation Forum, June 12 – 14. Leading physicians, researchers, investors and CEOs from multinational health care companies will join forces to discuss the industry’s latest trends and developments. More info & register online here: https://worldmedicalinnovation.org/register/

Looking for ways to bridge the gap between industry and academia? Look no further than the World Medical Innovation Forum #WMIF2023, June 12 – 14 at the Westin Boston Seaport District. Join us as we collaborate with CEOs from industry-leading multinational health care companies, Mass General Brigham clinicians and scientists, Harvard Medical School faculty members, and global decision-makers to advance healthcare innovation and gain insights into the future of patient care. Find more information at https://worldmedicalinnovation.org/

Media Engagement

Mass General Brigham and Bank of America will reach out to local, national and industry reporters about the World Medical Innovation Forum and various outlets of the national and international media continue to cover the Forum. A series of press releases and advisories highlighting select program elements will be issued in May – June.

In addition, Mass General Brigham may host briefings for reporters, and a press release revealing the Disruptive Dozen will be issued simultaneously with the announcement at the Forum on June 14. A media kit for Disruptive Dozen will be available on the Forum website.

If you are considering announcing news about your company/organization in conjunction with your participation in the Forum, we would love to hear about it so that we can help you take advantage of our media resources. Please contact our press contact for the World Medical Innovation Forum. We can assist in on-site logistics for media interviews. There will also be a Media Room onsite at the Westin Seaport.

World Medical Innovation Forum Press Contacts

Tracy Doyle
Director, Marketing and Communications
Mass General Brigham Innovation
(M) 262-227-5514
tdoyle5@mgb.org

John Yiannacopoulos
Media Relations Executive
Bank of America
Global Investment Banking and Global Markets, and Enterprise Media
John.yiannacopoulos@bofa.com
(M) 917-750-0570
(O) 646-855-2314

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