Kent F. Ivanoff, is the CEO and co-founder of VisitPay, a healthcare technology company providing patient-focused financial services and payment technologies to the US healthcare market. The VisitPay® product suite offers providers and patients the technology solution demanded in today’s rapidly evolving healthcare market in which the patient is the new payer. Each patient receives a unique online and mobile billing experience that drives unprecedented levels of transparency, choice and control. Providers can now offer a dramatically improved patient billing experience and enjoy the tremendous lift in patient engagement, payments and cost efficiency that results.
Kent previously served on the Board of Directors for Cambia Health Solutions, the parent company to several Blue Cross and Blue Shield entities in Oregon, Washington, Idaho and Utah. Prior to launching VisitPay in 2010, he served as an Executive Vice President with Capital One Financial in McLean, Virginia where he had responsibility for a credit card portfolio of over $50B in consumer receivables generating over $8B in revenue.
He holds a BS ChE degree from the University of Idaho and an MBA from The Graduate School of Business at Stanford University.